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Blueland founder Sarah Paiji-Yoo on reimagining the role of work as a new mother

Blueland founder Sarah Paiji-Yoo on reimagining the role of work as a new mother

When Sarah Paiji-Yoo became a mother, she began to reflect on the serial entrepreneurial life she had led since leaving Harvard Business School. She loved it, but building an early-stage startup isn’t exactly a walk in the park. If she went back to work, it had to mean something to her. In the meantime, she learned about the effects microplastics in our water have on us (spoiler alert: it’s scary stuff). Naturally, the serial entrepreneur in her was hungry for a solution to both problems. She found it in her plastic-free cleaning products company Blueland.

In this episode of 9 to 5ish Sarah says:

  • The classic new mom rabbit hole she fell into

  • Why she hid from her in-laws that she didn’t work for a year after having her son

  • How unclear choices as a consumer and mother led her to found Blueland

  • Why recruiting her #1 choice for Head of Product was crucial to Blueland’s success

  • The difficulty of being a sustainable company and at the same time being dependent on external investors

  • Advice for listeners who feel too small to make an impact (hint: no action is too small)